Trends in automotive retail are increasingly focused on spaces that elevate the consumer experience and strengthen visual branding. In Genesis’ 40,000-square-foot showroom just off Manhattan’s Auto Row, guests are immersed in a curated experience shaped by Trinity Cerami’s technology and acoustic design team.

Cerami’s scope included theatre-quality audio systems, LED video walls, AV systems for meeting rooms and ancillary spaces, and a striking 10-foot-long “flip disc” kinetic display. Despite extensive hard surfaces, the atmosphere remains comfortable and inviting through strategic selection and placement of acoustical finishes. The space is dramatic too — anchored by a massive video wall designed by Cerami to evoke the feeling of an open road in the heart of New York City.

The showroom also offers a social destination at the in-house restaurant and tea pavilion, where acoustical finishes blend seamlessly with the architecture to create a warm, welcoming setting. Cerami’s acoustical team carefully analyzed these specialty spaces to ensure the showroom below remains undisturbed.